Atari just bought Intellivision, putting an end to the very first console war

Atari just announced that it has acquired the Intellivision brand, along with more than 200 games from Intellivision Entertainment LLC. This puts an end to the very first console war, as Atari and Intellivison were bitter rivals going all the way back to 1979. The original Intellivision console, released by Mattel, went up against the Atari VCS (later named the 2600) a full decade before Nintendo and Sega started their beef.

“Uniting Atari and Intellivision after 45 years ends the longest-running console war in history,” said Mike Mika, the studio head at Atari-owned Digital Eclipse.

The deal doesn’t include the long-delayed Intellivision Amico retro console. Intellivision Entertainment LLC will continue working on the Amico as a separate and rebranded company and will use a license provided by Atari to release Intellivision games on it. The company has had a difficult time getting the console funded after originally announcing it back in 2018. It did manage, however, to release a truly bizarre app for iOS and Android devices that requires two smartphones or tablets to work. One device displays the game and the other acts as a controller. It’s a weird idea and, according to Kotaku, "one janky piece of crap."

As for Atari, it’s already making use of the Intellivision brand by adding items like t-shirts to its online store. Atari CEO and chairman Wade Rosen said on X that the acquisition presented a “very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming.” The ColecoVision, another console from the early 1980s, was also part of this golden age of gaming, but has yet to be snatched up by Atari.